Effective Marketing - the life of your business

We at AIMSsite.net understand that marketing is the key to a successful business and increased sales. Effective marketing will ensure fruitful customer relationships and sustained competitive advantage.

We at AIMSsite.net develop dynamic Marketing Strategies that integrate your business goals and the market needs and appeal to customers.

Developing Strategic Marketing Models

At AIMSsite.net we employ ingenious models and tools to make strategic decisions. We advocate the 3C’s model developed by Kenichi Ohmae to first get a broad understanding of the industry. The 3C’s represent the 3 main actors that shape any business.:

1	The Corporation
2	The Customer
3	The Competitor

The 4P’s (originally popularized by Philip Kotler) are then utilized to form a marketing plan to achieve the envisioned marketing strategies. The 4P’s that describe the position of a product in the market place are:

1	Product
2	Price
3	Place
4	Promotion

Keeping in mind the challenges and limitations - changing business environment and customer needs, limited number of resources, imperfect information, need for rapid action etc., we develop strategies based on instinctive marketing as well as the application of common sense.

We help to understand your strengths and weaknesses and opportunities and threats (SWOT analysis) to measure the effects on the marketing strategy and improve it constantly.

Online and Offline Internet Marketing

There are various types of Internet marketing, all with varying effects, costs, performance and ultimately ROI. These include:

We at AIMSsite.net have several years of experience in White hat SEO techniques, which are recommended by search engines as part of good design. AIMSsite.net does not involve in spamdexing which has resulted in even websites of major corporates penalized and eliminated from Google’s listings.

Contact Capture Strategy

We ensure that once potential customers visit the website, they are in no doubt about the genuineness of the company or the products and services offered. We impress clients by providing referral contact information on each page of the site, generally the footer. This can be used for quick reference later.

Viral Marketing

AIMSsite.net also offers its services in Viral marketing, where pre-existing social networks are used to spread information about a new product or service through “word of mouth”. This method has a great potential and works by arousing interest in people through offbeat stories that spread fast and wide. This generates more media coverage and awareness than regular planned campaigns and requires very little investment. It encourages people to recommend through word of mouth and avoids the annoyance of spamming.

Whitepaper and Newsletter Development

AIMSsite.net also excels in preparing white papers and newsletters through which value added information can be sent to customers. The newsletters will contain business plans and strategies that are aimed at strengthening long term relationships with clients and improving the company image.

Video and Audio Testimonials

Video and Audio testimonials of satisfied customers can be effectively used to convince potential customers. With the advancement of the internet development technologies, it is quite simple to collect and add these testimonials to the website. At the same time, they make the site attractive and drive home the genuineness of the services offered. Studies show that these are more effective than written testimonials and add credibility.

Web surveys

To understand the reach and gauge the effectiveness of the marketing strategies employed, AIMSsite.net also conducts web surveys among customers. This helps to receive accolades as well as identify areas for improvement and also understand what customers are really looking for.

We also integrate internet marketing with direct mail marketing, if necessary.