What is Email Marketing?

The process of advertising and selling products and services or generating leads to acquire new customers through the Internet and the World Wide Web is popularly known as Internet Marketing.

Why Email Marketing?

Email marketing is one of the most efficient and effective ways to deliver your company’s message to the potential customer. According to the Direct Marketing Association, in 2006, marketers received an average return on investment of $57.25 for every dollar spent on email marketing. This compares to an ROI of $21.08 and $7.20 for online and print marketing initiatives respectively. The numbers speak for themselves.

This is a very cost effective solution as all one needs to do is to design a newsletter or a sales letter on the computer and then send it through email to as many clients as needed. There is no printing or posting cost.

Emails will also reach the targeted client almost instantaneously. It can also be tracked how effective the marketing has been.

Another important advantage is that the client can click on an embedded link in the newsletter right away if he is interested and can view the sender’s website.

Types of Email Marketing

Email marketing can be broadly classified into 3 types:

Why choose AIMSsite.net for Internet Marketing?

AIMSsite.net is a business leader in planning and executing the most efficient marketing strategies and has a step-by-step guide that helps you plan, design, execute, analyze and test the results of your email marketing strategies.

Email marketing has many nuances that must be performed correctly for effective results. These include identifying the forms and schedule of email marketing needed, the type of industry and specialization of the client, identification of potential customers, analysis of results to determine and improve efficiency.

AIMSsite.net has identified and practices the following key steps in email marketing to provide guaranteed success:

1 Define strategy 2 Identify clients 3 Develop contents 4 Design campaigns 5 Send emails 6 Obtain reports 7 Analyze effectiveness

Define Strategy

There are many email marketing solutions available that offer different features, different services, different tracking capabilities, and different costs. In order to choose the right strategy, AIMSsite.net will help you research what you would like to accomplish through email marketing as this will determine the sort of solution you need.

Identify Clients

AIMSsite.net will help you identify, collect and store your clients list. There are different options available - monthly newsletters can be sent to all the customers or weekly offers can be emailed to select customers. This will depend on the strategy identified.

The important issue here is of spam compliance. The email campaigns that you send should not be spam mails as this can tarnish your image and in some countries even result in legal action. AIMSsite.net will advise you on the different legal ways of acquiring client information and obtaining permission from them to send your email campaigns.

Development Contents and Design Campaigns

The email campaigns should convey information quickly and correctly. It should be attractive and at the same time benefit and add value to the customer. It should convince the customer to maintain lasting relationships. AIMSsite.net will develop appropriate contents for your campaigns if necessary. AIMSsite.net will even help you send sample data and test the results to determine effectiveness.

Send emails

AIMSsite.net takes the hassle and boredom out of the time consuming job of identifying and sending emails to long lists of clients.

There are various in-house tools available that can be used to:

Obtain Reports

AIMSsite.net will provide complete information on even minute details - the number of delivered, bounced, opened, clicked-through and unsubscribed for each message. AIMSsite.net will provide real-time data with responses and graphs for complete analysis on the various email marketing strategies followed.

Analyze Effectiveness

AIMSsite.net will help you segment the clients lists based on the campaign track reports to enable for future intensive campaigns. AIMSsite.net will also conduct and track the results of surveys to your customers on campaign efficiency and suggested improvements. This will help design future strategies and increase success rate.